Six Ways Enterprises Are Using Analytics to Improve Business

By Darryl K. Taft  |  Posted 2014-08-22

Companies have long been using analytics to streamline business functions across the board—pricing products, maintaining inventory, hiring talent, etc.—to create a more strategic approach to resource deployment to deliver the best end product possible. The breadth and depth of companies using analytics today has grown exponentially as the field has matured. Businesses all want a slice of "big data," and while there are myriad tools to help collect data, the true value of that data is unlocked by analytics. Analytics help transform a mountain of data into personalized product recommendations for customers, drive synergies in a supply chain or even help channel product investments. Good, strong analytical talent also is a critical ingredient: There's never been more demand from businesses to enjoy the fruits of responsible data analytics. In this eWEEK slide show, Joe DeCosmo, chief analytics officer for global financial services provider Enova, provides insights on six ways enterprises are using analytics today to improve day-to-day business.


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