60% of Enterprise App Teams Struggle to Keep Projects on Time: Study
According to the Technology Adoption Profile, which was conducted by Forrester Consulting and analyzes the survey results, this problem is not new: “Netted out, these obstacles have plagued enterprise application development teams for years,” Forrester said. The profile suggests that “Integrated Thinking,” where decisions are made with several attributes in mind–business needs, processes, technology, architecture, integration, customer needs, experience and design–can simultaneously meet business goals and delight customers. One survey respondent agreed, stating his company has an omni-channel team that manages mobile projects. “Having developers, marketing, business, etc., under one team has helped them move faster … they are doing well with their complex applications because of this organizational structure.” The Technology Adoption Profile states that an “Integrated Thinking” approach may be the answer, as it encourages enterprise application development teams to look at the bigger picture and “combine and conquer” by taking responsibility, bringing the right people together and measuring every design decision against its impact on user experience.“I don’t think we’ll ever get to a point where software development is nirvana,” Franco said. “The truth is that some teams won’t be able to pull this off without help. We’re advocating, in some circumstances, a de-prioritization of process and a re-prioritization of cross-discipline teams.” Franco added, “The reality is, for this to work, there has to be an organizational shift toward meeting customer expectations–and that commitment usually has to come from the top down. But this shift can also be ignited with a spark from the application development team.” Bringing together the right people to make informed decisions about design and technology is necessary, but can sometimes be a challenge with internal stakeholders, Forrester said in the study. “We see this all the time,” Franco said in a statement. “Companies can be extremely challenged in getting all of their stakeholders on board with making design and technology decisions that benefit everyone’s interests–especially the customer or end user. This is where an outside team can be helpful–one that understands customer insight and design, but that also has a strong technical team and an understanding of business goals to help get everyone in line with the direction and execution of a digital project.” Meanwhile, the user ultimately decides the success of an application based on their experience, and every decision made–whether technology, architecture or visual design–impacts that experience. The Integrated Thinking study can be downloaded here.
Internal development teams should strive to understand the big picture and take responsibility for not only the creation of the application, but also the impact it has on the business.