80% of Enterprises Turning to Citizen Developers for Innovation

By Darryl K. Taft  |  Posted 2014-08-21 Print this article Print
Hot IT skills

"Through our efforts in events like hackathons and application challenges that appeal to citizen developers, we ensure that we have a pulse on what leading edge developers would like to do with geospatial - and all of this informs our own roadmap," said Robin Jones, director of platform adoption at Esri, in a statement. "The outcomes are fast, beneficial, and interesting for everyone."

Meanwhile, the study indicated that pacesetter organizations are four to seven times more likely to use cloud technology to deliver social, mobile, big data and analytics capabilities. In fact, 55 percent of pacesetters said they are using mobile solutions via the cloud and are five times more likely to deliver social business solutions via the cloud than their competitors.

eyeQ, which provides in-store retail solutions that mimic the online store experience, is one example of a company combining cloud-based solutions built on IBM’s Bluemix platform-as-a-service (PaaS) with analytics to help brick and mortar stores harness ecommerce capabilities to better engage with their in-store customers. In addition, eyeQ customers can leverage mobile location data to have shoppers opt-in via text message to receive a personal and targeted in-store shopping experience.

Carter said another example of a company helping organizations better integrate cloud, social and mobile technologies is Hootsuite, a social relationship platform. Hootsuite provides a platform via the cloud so that organizations can better integrate public and company social networks, such as IBM Connections. The integration between IBM Connections and Hootsuite enables users to improve collective intelligence by empowering them to share knowledge across an organization, increase coordination and project management and save time by unifying multiple messages across different social networks.

The IBM study also found that the pacesetters showed strong use of analytics. In fact, the study showed that 90 percent of pacesetters have mature big data and analytics capabilities, while 60 percent plan to increase investment in this area by 10 percent or more over the next two years. Additionally, the study found nearly 7 out of 10 pacesetter organizations make analytical insights a significant part of their decision-making process.

For example, Fiserv, a financial services technology provider and IBM business partner, has made analytics integral to its business. With deep integration of analytics into its banking and payments solutions, Fiserv helps its financial institution clients gain deeper insights into customer trends and behaviors.

Through a focus on analytics, Fiserv worked with an $8 billion savings bank to strengthen customer relationships and spur mobile banking and electronic bill pay adoption. Fiserv provided analytical solutions to help identify individual customer groups for targeted marketing efforts that helped the institution gain substantial increases in mobile banking and bill pay utilization across its customer base, IBM said.

The 2014 Business Tech Trends report illustrates how IBM business partners and clients are leading their industries due to their use of cloud, analytics, mobile, and social technologies,” Carter said in a statement. “Companies are no longer just dipping their toes into the water with these key technologies. Pacesetter organizations are diving in and adopting them broadly across their business while also identifying new ways to partner and gain the skills and capabilities necessary to outperform their competitors.”


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