Adobe Creative Cloud Move Elevates Company, Stymies Users

By Darryl K. Taft  |  Posted 2013-05-07 Print this article Print

"We've been blown away by how many people have adopted Creative Cloud," Voltmer added.

Indeed, Adobe said Creative Cloud's capabilities are making it a hit with the worldwide creative community: More than a half million paid members and well over 2 million free members have signed up for Creative Cloud since it was launched in April 2012.

Al Hilwa, an analyst at IDC, commenting from Adobe's MAX conference, praised Adobe's transformation to the cloud. "The launch of the iPhone was tough for Adobe. It saw its up-and-coming Flash technology, the anchor of much of its design product line a few years ago, get banned from the most important technology platform to come in decades," Hilwa said. "A recession hit Adobe's high-end creative software hard as the creative community in general took its lumps with reduced business and consumer spending. But, Adobe persevered, embraced the emerging Web platform aggressively and pivoted to the cloud in a deep transition unmatched by any other software vendor.

"What seems pretty clear is that Adobe has made a thorough transformation of its desktop software into a set of cloud services. Adobe's clients have definitely jumped on CC, perhaps even faster than Adobe's fastest projections. What also appears to be the case is that CC is attracting additional customers who previously may have been peripheral team collaborators or point users of Adobe products. What is ahead for Adobe is how it will tackle the enterprise with a specific value proposition."

At the show, Adobe also announced a significant update to Adobe Creative Cloud, the company's flagship offering for creative professionals. Available in June and loaded with new features, Creative Cloud redefines the creative process through a set of "CC" desktop applications and cross-device collaboration and publishing capabilities, Adobe said.

Creative files can be stored, synced and shared via Creative Cloud, on Mac OS, Windows, iOS and Android. In addition, Behance, a leading online creative community, is now integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.

With Creative Cloud, publishing finished work is made easy with enhanced services that build and power Websites, mobile apps, tablet publications, online portfolios, and content for virtually any medium and device. More than 1.4 million creative professionals globally are part of the Behance network, according to Adobe. Adobe acquired Behance in December 2012.

By signing up for Creative Cloud, creative professionals will be set up to download and use these latest cloud-enabled innovations from Adobe, when they are available next month.

"Creative Cloud brings together everything you need to create your best work," Wadhwani said. "We're delivering incredible new versions of our desktop tools, services that take publishing content to the next level, and we're making it easier than ever for creatives to collaborate and share their work worldwide."

This update to Creative Cloud includes the next generation of Adobe desktop applications, including Adobe Photoshop CC, InDesign CC, Illustrator CC, Dreamweaver CC and Premiere Pro CC. Adobe's desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating, Voltmer said. Adobe Creative Cloud includes more than 30 tools and services that enable professional-grade content creation and delivery across print, Web, mobile apps, video and photography.

By signing up for Creative Cloud, users will be set up to immediately download and use the latest cloud-enabled innovations from Adobe, when they are available next month. Creative Cloud membership for individuals is $49.99 per month based on annual membership; existing customers who own CS3 to CS5.5 get their first year of Creative Cloud at the discounted rate of $29.99 per month. Students and teachers can get Creative Cloud for $29.99 per month.


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