Adobe Goes Deeply Mobile With Creative Cloud at MAX 2014
In addition, Adobe Shape CC provides a simple way to capture and create shapes on iPhone or iPad, wherever inspiration strikes. A high-contrast photo of anything--a chair, a pet or a hand-drawn font--is converted into vector art that can be used immediately in Illustrator CC and Adobe Illustrator Line via Creative Cloud Libraries. And Adobe Color CC (formerly Adobe Kuler) allows creatives to capture colors and save them as themes that are immediately available in other Adobe applications, including Illustrator CC and Photoshop CC. These mobile apps work with all Creative Cloud plans, giving everyone--from freelancers to creatives in large organizations--access to all the benefits of a deeply integrated mobile and desktop workflow, connected via their Creative Profile. Adobe also launched the public beta of a Creative SDK that powers the delivery of new third-party mobile apps that connect to Creative Cloud. Adobe Creative SDK is available at creativesdk.adobe.com. “It is fascinating how Adobe is transforming desktop and mobile software into cloud software,” said Al Hilwa, an analyst at IDC. “Cloud technologies have a well understood value proposition for server software but ‘client-side’ technology that runs on a desktop and mobile devices, it is sometimes hard to imagine how a cloud can provide enhancement or added value. The early stages of Creative Cloud provided flexible license management and software distribution and file storage. But recently, and with some of what Adobe is doing today, the cloud comes into full force in supporting desktop and mobile workflows.” Adobe noted that this Creative Cloud release includes powerful new features for Adobe’s flagship creative desktop tools. Highlights include Touch support on Windows 8 devices for key design applications; new 3D print features and enhanced Mercury Graphics Engine performance for Photoshop CC; a new Curvature tool in Illustrator CC; interactive EPUB support in InDesign CC; SVG and Synchronized Text support in Muse CC; GPU-optimized playback for viewing high resolution 4K and UltraHD footage in Premiere Pro CC; and HiDPI and new 3D support in After Effects CC.Also available are Creative Cloud Libraries, an asset management service that lets creatives easily access and create with colors, brushes, text styles, and vector images through Creative Cloud desktop, mobile apps and services. Creative Cloud Libraries connects desktop tools like Photoshop CC and Illustrator CC to each other--and to companion mobile apps. And the Creative Cloud Extract is a cloud-based service that reinvents the Photoshop CC comp-to-code workflow for Web designers and developers, letting them share and unlock vital design information from a Photoshop Document (PSD) file (such as colors, fonts and CSS) to use when coding mobile and desktop designs. “Capabilities like running some of the complex lighting algorithms in the cloud to harness processing power, storing of detailed settings and personalizations so that users can float in and out of different devices while retaining the context of their work, have been areas of continued investment,” Hilwa said. “Today we are seeing Adobe announce a bunch of mobile tools that use the cloud to cleverly integrate and manage design work seamlessly across mobile and desktop. To me these are unexpected and delightful innovations that move the bar in how cloud features can help client-side desktop and mobile software.” Meanwhile, Adobe’s creative Talent Search connects creatives across the globe with job opportunities from top brands and companies. Hiring managers using Talent Search are able to use advanced discovery tools to find the right talent for their job–for example, finding experts in Photoshop, who live in a specific city, and have worked in automotive design is easier than ever. Custom algorithms recommend candidates for roles and get smarter the more a recruiter uses the system. Also, public postings will advertise job opportunities to the millions of creatives on Behance.
Through a member’s Creative Profile Adobe is driving frictionless creative workflows, with CC desktop tools able to access new mobile apps and services. Building on the success of Creative Cloud capabilities such as file sharing, Behance and TypeKit, new services now available, include: Creative Cloud Market, a collection of curated content freely accessible to Creative Cloud members, including thousands of professionally crafted files, including user interfaces, patterns, icons, brushes and vector shapes, to speed through desktop and mobile projects.