Adobe Renames Flash Professional in Nod to HTML5
"This has to do with Adobe's successful pivot in the capability of its tools to support HTML5," said Al Hilwa, program director of software development research at IDC. "The renaming of Adobe's animation tools reflects that it now emits HTML5 and is widely used for this purpose, and so the new name reflects this important change in the capability and usage patterns seen by its users. With respect to the other tools, it is good to see that some of the important features have found homes in Dreamweaver and other Adobe apps." In a tweet, Scott Hanselman, principal community architect in Microsoft's Web Platform & Tools group, said, "Flash is officially dead. Adobe says stop using it. #openweb…" Moreover, in a separate blog post, Jeremy Helfand, Adobe's vice president of video solutions, said Adobe Primetime is committed to HTML5. Adobe Primetime is the company's multiscreen over-the-top (OTT) platform, powering content delivery, monetization and personalization for live, linear and on-demand TV experiences. "Our customer commitment to providing the highest quality, most reliable content viewing experience across platforms is paramount, which is why Adobe is further advancing its support for HTML5," Helfand said. "As a platform-agnostic solution, Primetime supports HTML5 content delivery across desktops, mobile web browsers (iOS, Android) and connected devices for secure, protected playback—extending both reach and monetization capabilities."In addition, Helfand said the Adobe Primetime TVSDK is built on a multithreaded premium video engine integrated with Adobe Flash Player, with native support for HTTP Live Streaming (HLS) and full GPU support for hardware decoding and rendering. The Flash failover for TVSDK for HTML5 leverages this same engine that is only available to Primetime customers and partners, he said. Meanwhile, Adobe explains that, "While standards like HTML5 will be the web platform of the future across all devices, Flash continues to be used in key categories like web gaming and premium video, where new standards have yet to fully mature. Moving forward, Adobe is committed to working with industry partners, as we have with Microsoft and Google, to help ensure the ongoing compatibility and security of Flash content. In that spirit, today we are announcing that we are working together with Facebook to help ensure Flash gaming content on Facebook continues to run reliably and securely. As part of this cooperation, Facebook will report security information that helps Adobe improve the Flash Player."
He added that Adobe's TVSDK for HTML5 applies the company's expertise in video solutions to the open HTML5 standard. TVSDK for HTML5 is a software development kit for Primetime customers that want to deploy premium video experiences to HTML5 environments across screens.