Amazon Accepting HTML5 Web Apps in Appstore

By Darryl K. Taft  |  Posted 2013-08-07 Print this article Print

“Amazon’s new web app initiative has opened up a brand new avenue for us to reach customers through the Amazon Appstore,” said Erik Goossens, CEO of Spil Games, a publisher of online and social games, in a statement. “With the addition of web apps to the Mobile App Distribution Program, we are able to offer our games to millions of customers worldwide using the same discovery and launch experience that native Android apps enjoy.”

“We believe HTML5 is the software platform of the future,” said Ashley Gullen, founder of Scirra, a popular HTML5 game framework, in a statement. “We're really excited that Amazon supports HTML5 and has taken the innovative and valuable step of using state-of-the-art browser technology to allow development of web apps that are listed alongside traditional ‘native’ apps. It also opens the door to sophisticated HTML5-powered engines like Construct 2, and we're proud to be launching immediate support today."

IGN Entertainment, a leading provider of game reviews, news and videos, plans to take advantage of the new Web app opportunity with Amazon. “Our goal is to make IGN available on all screens where people play or read about games,” so IGN is glad to be launching an app on Kindle Fire, said Todd Northcutt, vice president of product at IGN Entertainment, in a statement. “Amazon’s innovative approach made it an easy decision to bring IGN to the Amazon Appstore with minimal time and development effort on our part.” Northcutt also praised Amazon for “making the mobile app ecosystem more accessible to millions of content publishers worldwide.”

Amazon said it offers a complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. Amazon’s capabilities in this space include:

  • The ability for app developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs. Building blocks such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (Amazon S3) and Amazon DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated heavy lifting of infrastructure.
  • GameCircle, which includes capabilities like Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and leads to better engagement with games.
  • Login with Amazon, which allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.
  • In-App Purchasing on Kindle Fire, Mac, PC and Web-based games. This enables developers to offer virtual items in their apps and games while allowing their end users to simply use their Amazon accounts to make the purchase.
  • A/B Testing, which helps developers improve app functionality with the ability to simultaneously test two different in-app experiences to determine which is more successful prior to launching to a broad audience.
  • Game Connect, which lets developers list their virtual goods for sale on Amazon, increasing discoverability of their games and making the purchase of virtual goods as easy and convenient as possible for customers, leading to increased monetization for developers.
  • Amazon Appstore submission for distribution to nearly 200 countries globally enables developers to reach millions more of Amazon customers worldwide.


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