Amazon's In-App Purchasing Available to PC, Mac, Web-Based Customers
But when it comes to innovation, Microsoft narrowly beat Apple, and Google claimed the third spot, according to the report. Apple has been leading the mobile app store revenue wars for some time. In November 2012, research firm App Annie reported that Apple's App Store revenues for October totaled four times the revenue brought in by Google's Android Play Store for the same period. At the same time, Google's Play Store was making great progress, according to App Annie, with a huge 311 percent growth rate since January, setting the stage for interesting competition between the two vendors. App Annie, which has been following the app store marketplace for the past 18 months, reported that it sees Apple and Google ultimately reaching equilibrium at some point in the future.The Google Play Store was only officially created in March 2012 to combine what until then were separate sites where Android lovers could buy their favorite apps, music and ebooks. Before Google Play, users had to shop through the individual Android Market, Google Music and the Google e-Bookstore sites. In September 2012, Google's Play Store attained an impressive milestone when it reached the 25 billion download mark for content purchased through the store, after only six months of sales. According to Google, it reached the 1 billion Android app download mark in mid-2010, while it hit the 2 billion app download mark in mid-2011. That number soared to 10 billion by the end of 2011, then to 15 billion in early 2012, before soaring again to 25 million in September. Apple's App Store just celebrated its fourth birthday in July 2012 and now includes more than 567,000 applications for the iPhone and 236,000 for the iPad as of June. The App Store started with 500 apps in July 2008 when it launched.
In its 16-page App Annie Index Report for November, the firm stated that the Play Store catch-up to the Apple App Store is under way. While Google Play paid revenue grew by 311 percent since January, Apple's paid revenue grew by only 12.9 percent, according to the study.