Build 2012: Microsoft Delivers New Windows Phone 8 SDK, Developer Love

By Darryl K. Taft  |  Posted 2012-10-30 Print this article Print

So why write apps for Windows 8? Because of the new apps, the new form factors, the best chance for commercial success and the most volume provided by the platform, Ballmer said.

Steve Guggenheimer, Microsoft's corporate vice president and chief evangelist for developer and platform evangelism, took to the stage to demonstrate the viability of building on the Windows 8 platform.

In an Oct. 30 blog post on the issue, Guggenheimer said:

"The developer opportunity on Windows has never been greater. Between expected PC shipment volumes in the coming year and the incredibly flexible terms of the Windows Store, the path to app monetization on Windows represents a huge business opportunity to everyone from the independent developer with a great idea to the world’s biggest companies who develop apps, games and device experiences to reach customers, extend their brands and drive revenue. It’s easy to publish to the Windows Store, and Microsoft offers the most developer-friendly revenue-sharing terms on the market. Speaking of devices, we’re carrying forward momentum from our recent launch events to showcase the broad array of incredible tablets, notebooks, Ultrabooks, desktops, all-in-ones and phones that our OEM partners are bringing to market, as well as Microsoft Surface, all of which are very much a part of the developer opportunity on Windows."

Windows is more accessible to more developers than it’s ever been in Microsoft’s history, he said. “Whether you’re a developer who builds apps for the Microsoft platform today, or an HTML5 developer looking for a new path to app monetization, everything you know about writing code comes with you to Windows 8. We’re seeing great momentum in the Windows Store. Companies such as Expedia, Fitbit,, SAP and Twitter are all building apps for the Windows Store.”

Moreover, not only did Ballmer mention the commonality between Windows 8 and Windows Phone 8, but both Gallo and Guggenheimer said the platform commonality and shared core between Windows 8 and Windows Phone 8 is very much a part of the opportunity.

“This is about enabling developers to quickly get from a great idea to a money-making app running on multiple devices, by reusing their skills and, in some cases, the actual code, all built using a common toolset in Visual Studio,” Guggenheimer said in his post. “The new Windows Phone 8 SDK enhances the platform opportunity with new developer features such as support for native code and in-app purchases. With users’ rising expectation of apps, games and experiences that span multiple devices and form factors, we’re giving developers the ability to use their existing knowledge, skills and code to reach hundreds of millions of Windows users.”


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