Google Advising Web Developers on JavaScript Page Indexing Issues

By Todd R. Weiss  |  Posted 2014-05-27 Print this article Print
Web Developers Need to Check JavaScript Code

Web developers should double-check to ensure that JavaScript code in their Web pages isn't negatively affecting page rankings in Google Search results.

Another important step to consider is giving your site the ability to work so "users enjoy your content even if their browser doesn't have compatible JavaScript implementations," they wrote. "It will also help visitors with JavaScript disabled or off, as well as search engines that can't execute JavaScript yet."

Other JavaScript issues can include code that "may be too complex or arcane for us to execute, in which case we can't render the page fully and accurately," wrote Hendriks, Xu and Nagayama. "Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content."

Google is working on a tool for developers that will help them better understand how Google renders their sites, according to Hendriks, Xu and Nagayama. "We look forward to making it available for you in the coming days in Webmaster Tools."

Google is often working to help Webmasters and companies improve their websites for more interactions with users and customers.

Earlier in May, Google advised companies that they should tailor their websites for customers who use other languages if they want to increase their international sales and footprints, according to an earlier eWEEK report. To do that, Google created a helpful list of suggestions that business can use to add foreign language capabilities for their sites, especially their home pages, as well targeting specific content for users in other countries.

In April 2014, Google refreshed its free online Webmaster Academy course to provide even more tips and information to beginning webmasters to help them improve their website skills. The new Webmaster Academy includes expanded information on how beginning webmasters can build great websites that are valuable and attractive to users, as well as details about how to build sites that will be seen by Google's search engine before displaying them to users in search. The course was started two years ago.

In March 2014, Google unveiled a new Google Maps Embed API that aims to make it easier for website designers to place detailed Google Maps into Web pages so that customers can locate their physical locations more easily. The new API improves on a previous move by Google in December 2013, when the search giant began allowing Website owners and bloggers to embed and use Google Maps images for free.

In December 2013, Google provided a checklist for website developers to help them ensure that the sites that they build and maintain are always optimized to work well on mobile devices so that sales can be closed and revenue can be generated. The checklist includes relevant studies and business cases as well as videos and slides explaining how to use Google Analytics and Webmaster Tools to understand mobile visitors' experiences and intent, according to an eWEEK report.


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