Google I/O Was a Resounding Success: 10 Reasons Why

By Don Reisinger  |  Posted 2013-05-16 Print this article Print
Google I/O

5. Developers became excited

Although much of the talk centered on what Google was doing from a development perspective, the company's new initiatives and products provide ample opportunity for Web and mobile developers to take advantage. That's great news for developers who are looking increasingly to leverage their reliance on Google's services.

6. Consumers see value in becoming Google fans

Undoubtedly many people are diehard Google fans. But historically, they've been small in number. With Google I/O showing off so many interesting and "cool" takes on services and hardware, Google effectively made it worthwhile to be a fanboy or fangirl of the company. That's important. After all, that's a key reason Apple has proved so successful.

7. It handled the messaging problem

Google had one major issue walking into the conference: how it was going to handle the many different messaging applications it has running on its slew of services. It handled that with help from Hangouts, which will now work across different platforms and essentially establish itself as the go-to way that Google service users communicate.

8. Google Now becomes a bit better

Google Now received some attention at the I/O conference with the search giant saying the personal assistant will now have voice reminders, better information on appointments and some other key improvements that should make using the application a bit easier. Even better for Google, it makes Apple wonder what the future looks like as Siri takes on Now.

9. Google proved software is the new hardware

Historically, people really only get excited when new hardware is introduced. That's why so much attention has always been placed on Apple and its services. But with the I/O conference, Google has proved that software and services really can be the new hardware. And that should only improve the company's ability to capture consumer attention in the coming years.

10. Google gets gaming

The fact is, the company that invests the most in digital gaming will be the firm that generates billions in new revenue. And Google obviously understands that. That's precisely why Google announced that its Play Games platform will provide a host of important services, including cloud saves, synced multiplayer and achievement tracking. All that makes Play Games a true competitor to Apple's Game Center and a key player in digital gaming.

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