HP, Trilibis Partner On TeamSite Mobility Effort

By Darryl K. Taft  |  Posted 2014-01-21 Print this article Print

Trilibis officials said SNOW was recently used to fast-track a Website for Latin American TV channel BBC Entertainment. David Hanono, digital business development director for BBC Worldwide Latin America & U.S. Hispanic, led a project to deploy a One Web solution so that viewers of the popular British TV show Top Gear, on its original UK version, were able to participate in a trivia contest, watch exclusive videos, and connect with the show’s social media platforms; all in relation to the promotion of the launch of Top Gear Week Special and Top Gear’s 20th season.

"We commissioned to Trilibis the development of a web solution for Concurso Top Gear Week (Top Gear Week Contest) during the month of August 2013," Hanono said, in a statement. "The objective was to deliver a multi-device web solution, which was made available for desktop browsers, smart phones and tablets. It was achieved in record three-week time, which enabled us to commit to a fast turnaround to market with the confidence of knowing that our viewers would be able to enhance their viewing experience, and certainly enjoy their participation through multiple devices."

Meanwhile, Chicago-based Rewards Network needed to ensure an optimum experience for mobile visitors to its iDine.com Website and it turned to SNOW. The network’s SNOW-powered Website automatically detects which type of tablet or smartphone is being used to access the site, and delivers the optimum layout for that device, Verani said.

"The launch of SNOW has had a substantial impact on visitor engagement," said Kara Walsh, chief marketing officer at Rewards Network, in a statement. "We quickly saw our bounce rate drop by more than 50 percent, and a resulting uplift in member enrollment."

Trilibis works on the concept of providing "One Web." According to the World Wide Web Consortium (W3C), "One Web means making, as far as is reasonable, the same information and services available to users irrespective of the device they are using. However, it does not mean that exactly the same information is available in exactly the same representation across all devices. The context of mobile use, device capability variations, bandwidth issues and mobile network capabilities all affect the representation."

Adobe attempted to capitalize on a One Web related approach with the launch of its Open Screen Project in 2008. The Open Screen Project aimed at enabling a consistent runtime environment—taking advantage of Adobe Flash Player and Adobe AIR—to remove barriers for developers and designers as they publish content and applications across desktops and devices, including phones, mobile Internet devices (MIDs), and set top boxes.


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