IBM's Bluemix PaaS Seals the Apple Mobility Deal for Developers
IBM's Bluemix platform as a service (PaaS) will play a key role in IBM's development strategy in its new enterprise mobility partnership with Apple.IBM’s enterprise mobility deal with Apple is a move that takes Big Blue’s MobileFirst strategy to a much higher level. MobileFirst, which has been described by eWEEK as ingenious because it extends IBM’s strengths of providing services and middleware together with back-end support while ignoring the consumer-side handset battles, is the perfect complement to Apple’s successful device business. The move for the companies to work together to bring consumer-like device comfort and use to the enterprise is just what IBM had in mind when the company conceived MobileFirst. Moreover, the partnership brings IBM’s big data and analytics capabilities to iPhone and iPad. And it makes use of IBM’s unique Bluemix Platform as a Service (PaaS) offering. IBM’s Bluemix technology provides composable app creation and deployment capabilities in an open, common environment to reduce complexity. IBM is trying to accelerate the pace at which cloud computing will transform global industries. BlueMix features cloud integration services to enable a secure connection between an organization's public applications and private data; swift, secure and fast connections, via the cloud, between Internet of things and machine-to-machine device to store, query and visualize data; data and analytics as a service to allow the rapid design and scale of applications that turn big data into competitive intelligence; and DevOps services that support the complete developer lifecycle.
“We are adding a Bluemix mobile zone for iOS that will enable developers that live and work with Xcode and inside the iOS environment who want to benefit from Internet cloud storage or back-end integration, workflow, analytics and those types of capabilities,” Phil Buckellew, vice president of Enterprise Mobile at IBM, told eWEEK. “It will give them easy ways to plug into our SDKs and APIs and take advantage of those offerings that we have on Bluemix. That is one of the key pieces of what makes up what we call the IBM MobileFirst platform for iOS. And it will underpin a lot of the 100 native iOS solutions that our consulting teams are building out in combination with Apple designers to help address some of the top pain points in seven industry verticals.”