Mobile Developers Focus on iOS, Android for Push to Mobile Commerce
Meanwhile, Google’s Nexus platform is garnering interest as a significant percentage of developers surveyed expressed interest in creating apps for the Nexus. More than 53 percent of developers report being very interested in building apps for the device, nearing interest levels expressed for Android tablets overall. Moreover, many developers believe Google is providing leadership for the Android tablet market and is taking a more direct role in Android development, a move that may help the company curtail much of the fragmentation issues that have frustrated developers in the past, Appcelerator noted. Also, for its part, Microsoft's Windows RT-based Surface tablet has yet to excite the developer community, according to the survey. Of those surveyed, 45 percent are unimpressed by the hardware and 35 percent think Microsoft needs to do more to be successful. Even though the hardware is now available, developer interest in building applications for the platform is consistent with the results of the past two surveys, remaining relatively low at 36 percent, Appcelerator said. Finally, 93 percent of mobile developers anticipate that it is "likely to very likely" that most retail companies will have enabled mobile commerce in 2013, the survey showed. Consumer behavior continues to underscore this transformation. Developers predict that 86 percent of shoppers will look up a retailer's site on their device while shopping in a physical retail store in 2013. Nearly two-thirds of developers also said they believe that consumers will make more purchases via their mobile phone than their credit card in 2013, which is reinforced by the fact that 71 percent of developers predict the mobile wallet will permeate the consumer experience in 2013, survey results showed. Go here to download a copy of the Appcelerator/IDC Q4 2012 Mobile Developer Report.