Research In Motion Brings Developers Closer to BlackBerry 10

With the release of the “gold” build of its SDK among other moves, Research In Motion is bringing developers closer to its BlackBerry 10 platform.

"We are seeing continued excitement for the BlackBerry 10 platform from leading brands across the globe,” said Martyn Mallick, vice president of global alliances and business development at RIM, in a statement. “Partners want the recognition and advantage of being first-to-market on this exciting new platform. Developers see that BlackBerry 10 is designed to make it very easy to create compelling customer experiences that can lead to high adoption and engagement."

The BlackBerry 10 platform enables developers to create visually attractive applications, with features such as easy sharing, integration with social networks, and the ability to seamlessly flow between apps, RIM said.

"In partnering with RIM, Gameloft has received very solid support as they worked hand-in-hand with our development teams to get them the tools needed to bring our growing lineup of high-quality titles to BlackBerry 10,” said Baudouin Corman, vice president of publishing for the Americas at mobile game provider Gameloft, in a statement. “We are very excited about the potential of our HD games on this new platform, and we plan on bringing some of the best gaming experiences currently available on mobile to BlackBerry 10 customers."

"We are excited to offer PressReader on the new BlackBerry 10 when it debuts early in 2013,” said Alex Kroogman, CEO of NewspaperDirect, in a statement. “With PressReader, BlackBerry 10 customers will enjoy access to over 2,300 full-content digital newspapers and magazines in a highly engaging and immersive reading experience with just one subscription."

Earlier this month, RIM announced the BlackBerry 10 Ready Program for enterprise customers. The program is designed to address the needs of BlackBerry enterprise customers as they prepare their environments for the launch of BlackBerry 10 and BlackBerry Enterprise Service 10, RIM’s new multiplatform enterprise mobility management solution.

The program will be introduced in a phased approach with four components. Two of the components -- The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series – became available on Dec. 10. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available ahead of the global BlackBerry 10 launch on January 30, 2013.

“We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,” said Bryan Lee, senior director of the Enterprise business at RIM, in a statement. “The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.”

Go here for more information on the BlackBerry 10 Ready program.