Microsoft Build 2012: Scenes From Inside the Developer Big Tent
Microsoft held a camp meeting for a few of its friends at its Redmond, Wash., campus Oct. 30. Well, it wasn't really a camp meeting; although it was held in a big tent, there were thousands of developers on hand, rather than just a few. In any event, Microsoft kicked off its Build 2012 conference with a little bit of news and a lot of fanfare and developer love. The news was all about the delivery of Microsoft's Windows Phone 8 Software Development Kit (SDK). For the love, Microsoft announced that each attendee would receive a 32GB Microsoft Surface RT PC with and a Touch Cover and a new Nokia Lumia 920 Windows Phone 8-powered smartphone. Kevin Gallo, Microsoft's director of product management for Windows Phone, came onstage at Build to announce the public availability of the Windows Phone 8 SDK, which comes just a day after Microsoft held its launch event for the new Windows Phone 8 platform in San Francisco Oct. 29. Microsoft CEO Steve Ballmer started off the developer conference by extolling the opportunity that Windows 8 creates for developers. He said, "In the last three days we sold 4 million Windows 8 upgrades." Ballmer also noted that the opportunity for developers is greatest with Windows 8 and Windows Phone 8. He said the overall opportunity for developers includes the 670 million potential operating system upgrades that are out there and the 400 million new Windows 8 devices that are expected to be sold.