With BlueMix, IBM Meets Developers Where They Live
Working side-by-side with IBM experts, entrepreneurs from various companies will gain a core set of skills in agile practices focused on cloud integration, systems of record, scalability and security; they will be able to quickly build, deploy and iterate new Cloud apps and services on BlueMix, IBM said. On an ongoing basis, IBM will identify products created in the garage, as well as startup offerings, which would benefit IBM’s clients, making them available as software-as-a-service (SaaS) capabilities in IBM’s new Cloud marketplace. As part of the new partnership with IBM, Galvanize and IBM will be adding BlueMix content into existing gSchool courses, Galvanize’s 24-week immersive developer training program. Galvanize is announcing a new gSchool course on Cloud Foundry in San Francisco commencing in fall 2014 powered by IBM and Pivotal. This new curriculum will produce developers highly skilled in building apps on BlueMix, Pivotal Web Services and other Cloud Foundry providers. “What you’re seeing us do is empower developers who care about polyglot programming,” Diaz said. “The Garage is a physical location where we’re partnering with the Cloud Foundry community. We’re trying to get developers energized and educated. The more energy we can get around this, the faster things can get to market. If you’re not building on top of open-source technology you’re irrelevant.” Diaz said the San Francisco garage is the first, but there will be others. In addition, he said IBM’s enterprise clients want to be able to take advantage of similar resources, so IBM is looking at how to address that. “They want to get help on things like how to take a transactional app and have it work with a born-on-the-web app,” he said. Asked if New York City was next for a BlueMix Garage, Diaz would not respond other than to say there will be others coming.With the launch of BlueMix Garages, IBM’s developer platform will continue to strengthen the extensive ecosystem underpinning it. Reaching more than four million developers worldwide with its developerWorks community, IBM fuels a dev2dev support community, thousands of “how to” guides, developer discussion forums and deep technical documentation. "I think we'll continue to see IBM's software divisions reorient around the 'IBM as a Service' concept that it pushed at Pulse," Berkholz said. "In the context of BlueMix, that will mean an ongoing addition of buildpacks based on its existing software portfolio as it's able to repackage them as services." "BlueMix is about getting cloud developers, and it is critical to IBM’s strategy to change the company into a major cloud player," industry analyst Rob Enderle told eWEEK. "Cloud services are to a large extent now about getting developers on your platform, and IBM is making a major bet that BlueMix’s open-source core and technical advantages will give them the edge they need against competitors like Amazon. It’s the right move, but we’ll need to see take-up and hear from some developers to be sure." Moreover, through the Global Entrepreneur Program, IBM also works closely with more than 1,000 startups, helping them build their companies with venture capital investment, incubators, mentoring camps and startup villages throughout emerging markets such as India and Africa. Additionally, IBM provides mentoring and access to skill building in over 200 countries, sponsoring more than 3,000 technical events each year from enablement to testing and validation. This mentoring extends to academia, where IBM reaches more than 3,500 universities, helping to educate students about advances in big data, analytics, cloud and more.
"IBM's always been about selling business value, not technologies, so its move up the stack from IaaS to PaaS is a natural extension of that focus," Berkholz said. "This shift is consistent with other moves IBM has recently made, such as progressively selling off more and more of its commodity hardware businesses — first ThinkPad and more recently xSeries. IBM sees much greater success when it sells business results, not commodities, and PaaS is a better fit than IaaS for that reason."