Amazon announced that it is now accepting HTML5 Web applications in its Appstore.
Amazon on Aug. 7 launched Web app support in its Mobile App Distribution Program. Developers can now submit URLs for their HTML5 Web apps and mobile Websites and have Amazon offer that content to millions of Kindle Fire and Amazon Appstore customers just as they do with native apps, Amazon said.
Web developers and content publishers have historically faced numerous challenges when building, optimizing and distributing Web apps for mobile devices. Previously, third-party software was needed to convert mobile Web content to native apps to participate in an app store, and on-device debugging was a chore required to get strong performance on a wide variety of Web runtimes. Amazon is removing these roadblocks for developers.
“We’ve heard from developers that making their web apps available for mobile devices is hard because many times it means rewriting their app, which takes extra time and often requires third party tools,” said Mike George, vice president of Amazon Appstore, Games and Cloud Drive, in a statement. “By launching support for HTML5 web apps in the Mobile App Distribution Program, we’re giving web developers the tools they need and all the benefits that native apps already enjoy in the Amazon Appstore and on Kindle Fire. This opens up new possibilities—starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”
Amazon enables developers to submit URLs and metadata for their HTML5 Web apps and mobile Websites directly to the Amazon Mobile App Distribution Portal. Amazon distributes the mobile Web content through the Amazon Appstore to millions of Amazon customers using Kindle Fire and Android devices in nearly 200 countries.