When looking at the state of the many marketplaces in which Google competes, it's hard to find much trouble with what the company is doing. Google is leading in search, its Android platform is second to none, its advertising services are dominant, and it's now delivering Nexus-branded devices with its vendor partners that are truly putting Apple on notice. In so many ways, Google is tops.
At the Google I/O Developers Conference keynote May 15, Google proved that once again. From announcing a new music service to showing off a Nexus-branded Galaxy S 4, the company has shown that it truly understands what consumers want, and knows how to deliver it to them. And through its own convincingly sly way, the company has built itself a path to more revenue, profits and power. Google is simply looking more and more like a dominant beast that cannot be held back.
But what made the event so important? Read on to find out why the developer conference is such a resounding success.
1. It was all about Google
Google did a good job of focusing all its time during the conference keynote on its products' success. Gone are the days when Google feels that it needs to compare its services to those of others. Google now knows who it is and what it has achieved, and it wants the world to know about it.
2. Galaxy S 4, anyone?
The Galaxy S 4 announcement was another interesting development from the conference. Google collaborated with Samsung to create a special Samsung Galaxy S 4 for Google Play. Google said a Nexus-branded S 4 will be available to customers on T-Mobile and AT&T networks. That smartphone will strip away Samsung's software and give the straight Android experience. It's an interesting move that has caught the attention of industry observers.
3. Bring on the music service
As expected, Google showed off what is effectively its first major step into the world of streaming music with Google Play Music: All Access. The service, which will be offered for $10 per month, is designed to take on both Spotify and Pandora. And if Google has its way, it'll become a huge presence in that market.
4. Apple who?
One of the key takeaways from the event was that most people forgot about Apple. Google did such a good job at showing off its wares that people didn't care about what the next iPhone would offer or whether Apple would respond with something similar. Apple was the lost shadow at Google I/O. And that's a first for that conference.