Trilibis officials said the company’s Software eNabling One Web (SNOW) technology will enable TeamSite-powered Websites to be device-aware and optimized for any mobile device, tablet or desktop browser.
HP TeamSite helps marketers deliver more engaging customer experiences across email, mobile, and social media touch points. SNOW server-side page optimization enables HP TeamSite to support device detection and automatic device-specific rendering of Web pages for more than 4,000 devices, Trilibis said. The new mobility functionality means marketers that use HP TeamSite can now extend Web experiences to a wide range of mobile devices and boost engagement with an increasingly mobile audience.
"SNOW is perfect for web content management systems such as HP TeamSite because it offloads all mobile device detection and content optimization processing to the server, enabling TeamSite customers to expand the reach of their websites to a wide range of mobile devices in different geographical markets," said Ted Verani, senior vice president of sales and marketing at Trilibis, in a statement. "Our technology ensures optimized content presentation on an ever-growing number of devices and platforms."
Trilibis SNOW moves device optimization to the Web server. To enable device-specific experiences and layout, TeamSite developers can add HTML5-compliant SNOW tags to TeamSite components and pages within TeamSite. These tags specify if and how content, page layout, and styling should be displayed on a given device, OS, or browser.
"Ensuring optimal presentation of web content on the widest possible variety of mobile devices was a major priority for us," said Gabriele Di Piazza, vice president of marketing for Marketing Optimization at HP Autonomy, in a statement. "With Trilibis’ SNOW technology incorporated into TeamSite, customers can rapidly build compelling and relevant mobile experiences."
When a desktop or mobile browser requests a Web page, the SNOW-enabled Web server post-processes the HTML and CSS code according to device-designating tags, serving only the code appropriate for the requesting device. This significantly reduces the payload sent to the target browser and improves page-load performance—a key metric for mobile marketers, Verani said. TeamSite Web developers are also able to control site features and layout to deliver a differentiated experience for mobile users.
SNOW leverages existing Web assets, code and backend integration points to shorten the time to market for Websites. It also enables developers to specify the user experience by adjusting features, content or layout for target devices.
Websites developed with SNOW are founded on a single codebase, promote proper URL structure by not requiring "m-dot" domains, automatically adjust their layout and user experience to different devices, and optimize load times for bandwidth-constrained smartphones and tablets, the company said.