Marco Argenti, senior vice president of developer experience and marketplace at Nokia, displays some of his passion for the development landscape around Windows Phone.
Matt Bencke, general manager of developer and marketplace at Microsoft and Argenti's counterpart at the software giant, talks about the new ecosystem the companies hope to cultivate.
Bencke's slide on the new ecosystem points to the work that needs to be done.
People vs. Icons
Bencke takes a jab at the Apple iPhone and its tens of thousands of apps, noting that Windows Phone is more in tune with people than with icons.
Bencke's slide lays out the foundation of the Windows Phone opportunity for developers.
Russell Wolff, executive vice president and managing director of ESPN International, says Nokia and Windows Phone are the perfect fit for ESPN's mobile focus.
ESPN delivers an exclusive ESPN Hub offering to Nokia Lumia Windows Phone users.
Barry Cottle, executive vice president and general manager of EA Interactive at Electronic Arts, discusses how EA is putting its content on the Nokia Windows Phone-based devices.
Terry Fitzpatrick, chief content and distribution officer at Sesame Street, outlines how Sesame Street works with Nokia.
Read With Elmo
One of the key apps from Sesame Street on the Nokia platform is a teaching app called "Read with Elmo."
Virat Khutal, founder and CEO of Twist Mobile, credits Nokia and Windows Phone for some of his company's success.
New Developer Guru
Nokia announced the hire of Richard Ferris as global head of developer relations.
Teaming on Developer Opportunity
Brandon Watson, senior director of Windows Phone 7 development at Microsoft (left), and Reggi Hutcherson, director of Windows Phone developer experience at Nokia, join forces to tell developers why Windows Phone on Nokia is worth the wait.
Developers talk about the Windows Phone opportunity. From left are: Scott Collison, vice president of mobile and connected platforms at IDC; Louis Gump, vice president for mobile at CNN; Andreas Lieber, director of business development for mobile at Groupon; Holger Luedorf, vice president of mobile and international at Foursquare; and Martjin Jansen, vice president of marketing and product at eBuddy.
The ticker ribbon around the Nokia World "experience" floor highlights Nokia's new phones.
The Developer Opportunity
Nokia sees the opportunity for developers as so rich that they wrote it on a wall.
The Nokia Store sees 10 million downloads a day.