Oracles Bid: Style Matters

Oracle's bid for PeopleSoft could have turned out differently if CEO Larry Ellison didn't lose style points in the company's opening volley.

NEWS ANALYSIS: Oracles bid for PeopleSoft could have turned out differently if CEO Larry Ellison didnt lose style points in the companys opening volley.

Consider how PeopleSoft customers might have reacted differently to Oracles hostile takeover bid if not for this paragraph in the database giants initial press release.

"Although we will not be actively selling PeopleSoft products to new customers, we will provide enhanced support for all PeopleSoft products," said Ellison in a June 6 release. "Furthermore, we will be incorporating the advanced features from the PeopleSoft products into future versions of the Oracle eBusiness Suite."

Translation: You will be assimilated.

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