Serena Seeks Out Borland Customers

Serena Software, a maker of application lifecycle management and Web development solutions, has launched a program to lure customers from Borland Software, which is in the midst of being acquired by Micro Focus.

Serena Software, a maker of application lifecycle management and Web development solutions, has launched a program to lure customers from Borland Software, which is in the midst of being acquired by Micro Focus.

Serena is inviting Borland customers to switch to Serena's flagship ALM offering, Serena Dimensions CM, for the price of their current Borland annual maintenance fees on qualified Borland StarTeam products.

Serena officials said Serena Dimensions CM is an end-to-end, process-centric solution that manages and automates the full application lifecycle with visibility and traceability from inception to deployment. The software integrates requirements management with change and configuration management based on a single repository, which is key to delivering business-changing software, the company said.

In June, Serena enhanced Dimensions to optimize the developer experience, with multistream development and continuous integration capabilities to support Agile development and other iterative methodologies.

"We have heard that Borland customers are concerned about the future of Borland and its products. But there's no reason to remain in this vulnerable state," said Ren??« Bonvanie, senior vice president of worldwide marketing, information technology, and Serena On Demand at Serena Software, in a statement. "Serena is offering a practical, safe approach to help Borland customers move now to our industry-leading ALM solution, which was recently enhanced and has a strong product road map."

Borland customers can register here to initiate their move to Serena Dimensions CM 2009 for the cost of their existing Borland annual maintenance fees on qualified Borland StarTeam products - with no hidden license fees, Borland officials said. This program will expire in 90 days unless extended by Serena Software, the company said.