10 Big Data Trends From the GigaOM Structure Data Conference
NEWS ANALYSIS: GigaOM Structure Data revealed trends that represent the 10 new rules of the road to make big data an effective and profitable reality at your company.If you are going to implement big data in your enterprise, start with the applications. While that is good advice for any tech or business exec considering where to invest his or her technology dollar, that advice is particularly trenchant in the world of big data. I attended the GigaOM Structure Data conference in New York in March, and starting with the applications is my first piece of advice after being enveloped in a Hadoop, Cloudera, Amazon Web Services and Splunk universe of acronyms and new buzzwords. I've got nine other items you need to include on your tech agenda. 1. Start with the applications While big data is a hot term, it doesn't mean much unless you can use it to build your company's bottom line. What new applications could your company create if you could meld information outside your company's confines with your traditional internal product development process? Here are few examples.
- Spit. I'll credit Jack Norris, vice president of marketing at MapR Technologies with highlighting the efforts of Ancestry.com and 23andMe to add DNA results to the genealogy research company. Spit in a tube, mail it away and get the DNA ancestry results.
- Big data and health evaluation. Aetna's head of innovation Michael Palmer is in the forefront of health care reform that attempts to use big data to discover potential health problems before they become expensive, life-threatening events. Aetna and other health organizations have to tread a fine line between developing patient profiles, assuring privacy and getting people to act on the findings at an early stage. Palmer's project involves using patient data to develop new ways of preventing diabetes and heart attacks.
The types of applications that big data enables are potentially company-altering. But you need a company structure that can think in new ways and encourage innovation before you get mired in a technology evaluation. Create the new application environment and then gather the tools to make it happen.