A Guide To CRM Strategy

The customer is always right: Especially when you help make the customer feel right, and rewarded, on the Web and beyond.

In this detailed Customer Relationship Management (CRM) guide on the evolving convergence of business strategy and IT, the customers experience on the Web is examined from many angles including: successful loyalty programs that really keep customers happy while collecting solid customer info, two Univeristy of Michgan professors take on CRM and where it is going, wireless CRM technologies in theme parks, presidential campaigns and Net-communities, an interview with Disneys CIO and editorials from eWEEK.coms Enterprise Apps Center Editor John Pallato on recent, emerging trends from CRM vendors.

/zimages/2/28571.gifClick here for a closer look at revenue-boosting loyalty programs from eBay, Harrahs Entertainment and Dorothy Lane Markets.

In This Guide