Adobe Primetime Launches to Bring TV Content to Connected Screens
Adobe announced the launch of Adobe Primetime, the company’s TV publishing and monetization platform.Adobe announced the general availability of Adobe Primetime, which brings TV content to connected screens, at the National Association of Broadcasters (NAB) conference in Las Vegas. Adobe Primetime, formerly “Project Primetime,” is an advanced TV publishing and monetization platform for programmers and pay TV service providers. In an April 9 blog post, Stefan Offermann, an Adobe spokesperson, wrote, “Adobe Primetime integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create great digital video experiences while also offering new monetization opportunities for programmers and pay TV service providers.” “Adobe Primetime will help the industry address the new and evolving video consumption needs of consumers,” said David Karnstedt, senior vice president of Media and Ad Solutions at Adobe, in a statement. “Bringing TV to every connected screen requires broad technology collaboration across the ecosystem, which is core to Adobe’s DNA. With our integrated approach and as a trusted technology provider to the industry, Adobe is uniquely positioned to support and drive this increasing demand in digital television.”
Adobe also announced technology collaborations with dozens of industry leaders, including encoders, cloud platform providers and content delivery networks (CDNs), to pave the way for TV content across every connected screen. Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime launch partners.