Adobe Primetime Launches to Bring TV Content to Connected Screens
The Adobe Primetime Player is available for Windows, Mac OS, Android and iOS, and will support connected TVs as well as gaming platforms such as Roku and Xbox in 2013. Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content. The seamless tie-in with ecosystem partners offers for the first time a highly scalable and reliable solution that can be implemented consistently across devices and platforms. Adobe Primetime’s interoperable components can be deployed individually to fit their infrastructure needs or let the full solution handle the entire workflow. To help content owners and distributors more efficiently bring more content to more devices, Adobe Primetime provides a single publishing workflow with one video format (HLS) and one DRM solution—all built around the Adobe Primetime Player. By incorporating HLS into the Flash Player for desktops, TV content owners and distributors will be able to efficiently reach more of their audience by deploying one consistent player. In addition, support for broadcast-specific capabilities such as closed captioning, dynamic ad insertion and analytics dramatically helps reduce costs while enabling advertising revenue with a single workflow and fewer video assets to encode, manage, deliver and store. Adobe Primetime will also continue to support HDS streaming. “Adobe has developed very strong and trusted technology partnerships in the video delivery ecosystem that drive many of the videos watched online today,” said Kevin Towes, a senior manager of business development at Adobe, in a blog post. “It is these partnerships and technologies that make up the ecosystem that enables the future of multi-screen video with Adobe Primetime.”“Adobe Primetime was built from the ground up combining many different technologies into one and leverage existing partner solutions so that broadcasters can deliver a robust, rich live streaming or HD video on-demand experience to global audiences. The video industry is undergoing a shift towards standardization and interoperability, and it is that interoperability that will catapult the volume of video available to consumers.” The Adobe Primetime Player for mobile platforms can be embedded within apps today while the Adobe Primetime Player for desktop browsers leverages Flash Player. In the latter half of the year, Adobe Primetime will also support HLS as a native format within Flash Player, support more advanced analytics capabilities and support HTML5 within mobile browser environments. Additionally, Adobe Primetime supports a standards-based approach for ad serving making the process of monetizing broadcast video even simpler for both programmers and pay TV service providers.
Towes added that Adobe Primetime is built on a strong foundation of encoding, delivery, playback and protection ecosystem. “Adobe Innovations such as RTMP, H.264, and Adaptive bitrate have enabled the world to engage with video in new ways developed by our customers that challenged how we consumed video,” he said.