Adobe Updates Creative Cloud, Adds Mobile Apps, Hardware
Regarding the Creative Cloud desktop apps, new capabilities in Photoshop CC for photographers include Blur Gallery motion effects for creating a sense of motion; Focus Mask that makes portrait shots with shallow depth of field stand out; new Content-Aware capabilities; and the recently introduced Perspective Warp for fluidly adjusting the perspective of a specific part of your image without affecting the surrounding area. Photoshop CC also has the ability to pinch and zoom images, create smoother strokes, and deliver a more responsive experience on Windows 8 Touch devices, such as Microsoft Surface Pro 3. Also for designers, new capabilities in Illustrator CC include Live Shapes to quickly transform rectangles into complex shapes and then return to the original rectangle with just a few clicks, as well as faster rendering of vector graphics with GPU acceleration on Windows with an Adobe-certified Nvidia graphics card. In InDesign CC, layout artists can now select table rows and columns and use EPUB Fixed Layout to easily create digital books. Adobe Muse CC now includes 64-bit support; HiDPI display support for sharper-looking images, objects and text; and the ability to preview and optimize desktop, smartphone and tablet versions of your sites before going live. New features in the video apps include Live Text Templates and Masking and Tracking, new integrations that leverage the power of Adobe After Effects CC inside Adobe Premiere Pro CC. Web tools now include the ability to look at the markup in a document using the new Element Quick View in Dreamweaver CC, which allows Web developers to easily see, navigate and modify the HTML structure of pages. CSS Designer improvements help apply CSS properties like gradients, box shadows and borders and then easily undo. SVG export in Flash Pro CC lets developers export any frame in Flash projects as an SVG file, while native HTML video support in Edge Animate CC allows the direct import of HTML5-friendly video clips.For large organizations, Adobe Creative Cloud for the enterprise is designed for large-scale software deployments and works with other Adobe enterprise offerings such as Adobe Marketing Cloud, Acrobat, Adobe Anywhere and Adobe Digital Publishing Suite. Updates include more services with collaboration and file storage, expanded options for deployment, and a new dashboard for managing users and entitlements. For education, Adobe now has a device-based licensing offer for classrooms and labs, which allows multiple users to access software on a single device rather than tying it to an individual with an Adobe ID, critical in an environment where students come and go. And for photography customers, Adobe has introduced a new Creative Cloud Photography Plan for $9.99 per month. "On the business side, we are finally beginning to see the Adobe cloud strategy pay off," Hilwa said. "This quarter they made almost as much out of their cloud products as they did of their traditional products, which is no small feat for a vendor of rich desktop tools. This highlights to me the compelling value of cloud technology even for what is typically client-side software. I think the cloud transformation Adobe is going through should serve as a case study for the industry. The broadening of the CC base to photographers generally with the $9.99 offering is a great example of how cloud economics can bring the value of such technology to a mass audience."
The new CC desktop apps, mobile apps and hardware are tightly integrated through Creative Cloud services. Adobe also introduced a new Creative Cloud app for the iPhone and iPad that allows users to access and manage their files, assets and more from their mobile device.