Adobe Updates Primetime With TVSDK 2.0

By Darryl K. Taft  |  Posted 2015-09-08 Print this article Print
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At IBC, Adobe will also demonstrate growing industry momentum, as customers continue to make the switch to Creative Cloud and Premiere Pro CC workflows. These include the film Deadpool from 20th Century Fox, coming Feb. 12, 2016; Staten Island Summer from Paramount Pictures, edited by Adam Epstein; and motion picture color grading artist Dado Valentic. Additionally, recently launched services using Adobe Primetime include HBO Now, Showtime, MLB, Sony Pictures Entertainment, RTL Group, Shomi, Voo and Starz (Parsifal).

Adobe also will preview new video technology coming soon to Creative Cloud that streamlines workflows for broadcasters and media companies, including native format support for editing 4K-to-8K footage in Premiere Pro CC. Continued color advancements with support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and color adjustments come to After Effects CC.

The new features also include a touch environment with Premiere Pro CC, After Effects CC and Character Animator optimized for Microsoft Surface Pro, Windows 8 tablets or Apple track pad devices. The new Remix feature in Audition CC enables users to adjust the duration of a song to match video content. More than a simple looping tool, Remix automatically rearranges music to any duration while maintaining musicality and structure, creating custom tracks to fit storytelling needs.

"Adobe is redefining video and motion picture workflows to more easily provide fantastic image quality," said Bill Roberts, senior director of professional video product management at Adobe, in a statement. "Color is essential in cinematic storytelling and images with no color correction fall flat. And image quality is especially important in a world moving to UltraHD. With our continued Creative Cloud advancements, Adobe is helping production companies more easily create compelling UltraHD content for any screen."

In Adobe Media Encoder, Destination Publishing, a single action solution for rendering and delivering content to popular social platforms such as YouTube, Vimeo and Creative Cloud, now includes support for Facebook to showcase and promote social media projects and campaigns. Adobe Anywhere, a workflow platform for enterprise teams to collaborate, can now be deployed as either a multi-location streaming solution or a single-location collaboration-only version.

 "Color is now everyone's responsibility in production," said Dado Valentic, founder and chief colorist at Mytherapy, in a statement. "Feature updates in Adobe Premiere Pro CC, such as Lumetri Looks, enable filmmakers and editors to control the look of a project throughout the production process, from the initial script to the end, ultimately giving them more creative control. I look forward to what's coming next in Creative Cloud."



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