Adobe Updates Primetime With TVSDK 2.0
Adobe Primetime's new TVSDK 2.0 brings a unified architecture that enables faster deployments to new devices.Adobe announced it is bringing new technology to Adobe Creative Cloud, including support for UltraHD (UHD), brilliant color technology improvements and new touch workflows. The company also said Adobe Primetime, one of eight solutions of Adobe Marketing Cloud, has extended its delivery and monetization capabilities for HTML5 video and offers new tools for pay-TV providers that make TV Everywhere authentication easier and more streamlined. Adobe will showcase the deepening connections across its Creative Cloud and Marketing Cloud offerings at IBC 2015, the European professional broadcast show, in Amsterdam, Netherlands, Sept. 11-15. At the conference, Adobe also will demonstrate advancements in Primetime, Adobe's multiscreen TV platform. In addition to supporting traditional linear television business models, the platform has evolved with features that support over-the-top (OTT) and direct-to-consumer offerings with audience acquisition, engagement, monetization and measurement capabilities. The new features help media companies reach and interact with an even bigger audience. With TVSDK 2.0, Adobe Primetime now supports HTML5 content delivery across mobile browsers and additional connected devices, extending its reach and monetization capabilities. Primetime is platform-agnostic, offering support for a broad range of devices for secure, protected playback.
"Our goal with Adobe Primetime TVSDK has always been to help TV providers and media companies build and deliver premium video experiences across IP-connected screens," said Rick Wisher, Adobe's senior product manager for Primetime, in a blog post. "This upgrade continues to serve this goal by helping developers achieve greater performance for their TV experiences, deploy with greater consistency to all the different screens and reach more screens in total."