Amazons Search Engine Service To Take CRM Data Collection To The Next Level

With A9.com, the e-tailer will be able to store and edit bookmarks, keep track of each link clicked on previous visits to a Web page and even make personal "diary" notes on those pages for viewing on subsequent visits.

The prospect of an Amazon-fueled search engine with a memory—coming from the people who brought you "Search Inside This Book"--is whetting the appetites of CRM-hungry e-tailers who want to see how far this can go.

As a practical matter, many question how often consumers would use such a service. Interestingly enough, its the sort of search that becomes much more powerful with use, as it learns the needs of a consumer. Therefore, its most impressive performance cant happen until after a few searches, which means the first one or two searches might leave consumers feeling underwhelmed and unimpressed.

Read the entire CRM Buyer story here.