Analysis Shows Trump's Social Media Following Beat Democrats in Debate
NEWS ANALYSIS: ICG's LUX2016 big data analysis engine showed GOP candidate Donald Trump outdrew both Hillary Clinton and Bernie Sanders in positive social media engagement during the Democratic debate.Former Secretary of State Hillary Clinton can take heart from a real-time big data analysis of viewer sentiment during the Oct. 13 Democratic debate that showed the public liked her better after the debate was over than they did before it started. There was a substantial movement in overall positive sentiment that far exceeded that of her opponent Senator Bernie Sanders (I-VT). However, Sanders also exhibited a gain in positive sentiment. Perhaps more important over the course of the Presidential campaign to come is that Sanders has shown far more engagement with users of social media than did Clinton. But most worrisome for both Democratic candidates is that Republican candidate Donald Trump's engagement on social media far exceeded all of the Democrats combined. We worked with ICG Solutions to analyze Twitter and Facebook posts as a way to gauge voter interest in each of the candidates and in each of the major issues in the Presidential campaign. The process was similar to the analysis we performed on the Republican debates in September, and as was the case with the earlier analysis, we worked at the National Press Club.
There were some differences in how we approached this latest analysis of viewer sentiment. Most notable was that the LUX2016 analysis tool has been refined by ICG so that it's now able to determine gender in the social media traffic. In addition, we also included sentiment numbers for Republican candidate Donald Trump because he is leading that party's nomination race in the polls.