Ask Jeeves Expands Into Product Searches

Ask Jeeves last week became the latest search engine to embrace product searches as it unveiled a new search tool for its Ask.com site.

Ask Jeeves last week became the latest search engine to embrace product searches as it unveiled a new search tool for its Ask.com site.

With its product search, Ask Jeeves is trying to position its approach as more intuitive than approaches from top competitors Google and Yahoo. Yahoo in recent months relaunched its product search, and Google has a long-running beta site for its Froogle product search.

Ask Jeeves attempts to identify product searchers directly from their search entries rather than requiring them to enter a separate site or click on a product search link or tab, said Cathie Smithers, senior product manager for Ask.com. The product search tool also tries to decipher whether a searcher is seeking product reviews, product information, comparative prices or stores for making a purchase and provides different results accordingly.