The most dreaded part of most consumers shopping trip is the checkout counter.
With self-service efforts showing lackluster enthusiasm, retailers are exploring several high-tech options, including shopping carts that "check out" items the instant they are placed in the cart. One model will allow consumers to E-mail their shopping list so that their shopping knows what to look for.
In some cases, the interface is literally at your feet. Or, more precisely, under your feet.
Read the entire MSNBC story here.