Cvent Transforms Meeting Planning With SaaS, Cloud, Mobile Apps
NEWS ANALYSIS: Cvent wants to transform a mostly manual but often important business task by moving its critical functions to the cloud and creating applications that let anybody use it.TYSONS CORNER, Va.—Travel and event planning is, for the most part, woefully inefficient. In most companies it's a totally manual process, often performed by staff that has little if any training and where the most automated part of the process might be a static Excel spreadsheet. Mistakes are frequent, costs are higher than they need to be and because of the laborious nature of the work, there are few opportunities to leverage the planning into something that benefits the company. During my journalism career I had two assignments in which I was the editor in charge of content for events, and that inevitably brought me into close contact with the people who did much of the real work. Since that time as I've been engaged to be a presenter at such events, I witnessed event planning from yet another perspective. Even when I was working with people who were smart, motivated and creative, efficiency was not the top priority.
Back in the late 1990s, Reggie Aggarwal, then an executive at a nonprofit located in the Washington, D.C., area, noticed this problem, too. The difference was, Aggarwal was in a position to do something about the problem. Working with some friends in the D.C. suburbs of Northern Virginia, Aggarwal decided that he would try to solve the problem.