Store owners can now go to Manage My Store>Listing Feeds (within Store Marketing) and click on "Distribute your listings via RSS" to have an orange RSS (Really Simple Syndication) button added to the lower left-hand side of their Stores.
Arturo Zacarias, senior product manager, Platform and New Technologies, said in the announcement that the RSS option will be a "great way for … customers to keep informed about … new listings."
eBay Inc. already uses RSS in places such as its Discussion Boards and its Announcement Board.
Sellers who want to subscribe to the RSS feed will also need an RSS reader or aggregator to gather and view updates. eBay pointed sellers to a directory, at dmoz.org, where typing in the search term "RSS aggregator" will return a list of Web-based aggregators.
Once users have a RSS reader, they then can go to the bottom of an RSS-enabled page, click on the RSS button, copy the URL from the page that opens, and paste it into their readers in order to display the content in RSS.