Flock Promises More Social Web Browsing

At the Web 2.0 conference, the startup will announce a new browser optimized for bookmarks, blogs and RSS. (PCMag.com)

At the Web 2.0 conference in San Francisco, a California startup is set to announce on Thursday a new Web browser based on open-source Mozilla technologies, the software at the core of the popular Firefox browser.

Dubbed Flock, the new browser is designed to improve the handling of bookmarks, surfing history, Weblogs and RSS feeds.

The company, also known as Flock, calls it a "social Web browser."

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"The browser has integrated tools that empower users to better communicate and smooth out some of the more hairy parts of living and working online," according to a company statement.

"The Flock crew lives and breathes this stuff every day and wanted better tools to do the things that the Flockers love doing."

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Tightly integrating existing Web services, Flock will allow users to store bookmarks online and easily share them with others.

/zimages/1/28571.gifRead the full story on PCMag.com: Flock to Offer More Social Web Browsing