San Francisco-based cloud services provider GoodData announced major upgrades to its data analytics platform and an on-demand predictive analytics service for business customers called Insights-as-a-Service.
What differentiates the enhanced platform from others in the market is the collective learning amassed within the company’s Insights Network, said Jeff Morris, vice-president of marketing. This includes petabytes of institutional knowledge accumulated during five years of operations, service expertise and analytic activity across more than 50,000 projects in GoodData’s cloud-based analytics platform.
"Until now, the world of BI has never been able to benefit from the 'network effect' of experience, best practice and user behaviors that illuminate analytic success," said GoodData founder and CEO Roman Stanek.
"Instead, every analytics undertaking is subject to repeating the mistakes of all other BI endeavors, because they are designed from a blank canvas and deployed as islands, building no institutional knowledge. Only GoodData has amassed a 'Network of Insights' within our platform to collectively guide individuals and organizations toward good analysis."
Morris said the GoodData cloud analytics platform combines all data resources in one place for analysis.
"Usually big data tools are point solutions that solve a piece of the problem," Morris noted. "You can get some tools that can visualize data, but they can't capture and store it persistently. You'll have vendors that are half-committed to cloud and half-committed to on-premises solutions, so what happens there is they don't gain the benefit of collective learning that we've captured.
GoodData’s new guided data discovery capabilities can help users contextualize business problems and guide them through data discovery based on data context and best practices.
GoodData also has added a new user interface, Data Explorer, which enables users to add and integrate their available internal and external data sources without the need for IT support.
GoodData's sales app allows sales teams to manage risk in the sales pipeline, analyze and share sales tactics that have been the most successful, and alert sales teams to potential problems that could jeopardize the quarter.
The GoodData subscription module is specifically designed to manage businesses that sell a service on a subscription basis, such as a gym membership. It can track average revenue per user and customer churn and identify up-sell opportunities.