Google's decision to try its luck one more time in the social market with its Google+ platform is somewhat surprising. Over the last several years, Google has attempted to vanquish top players in the social market with the help of Orkut and Google Buzz. In both cases, it failed, even though those services are still in operation.
Now, with Google+, many believe the search giant is delivering the best social experience it ever has. The project boasts several features, including group support and video chatting, that, some say, help it trump Facebook. However, Facebook allows for group support andthe social network added video calling last week. In some areas, Google+ and Facebook appear to be in a dead heat.
But when it comes to long-term success, the two services are anything but even. As nice as Google+ is, and as sensational as some stories about it are, the social project will never be able to take Facebook down as the top platform in the market. Facebook delivers far too many benefits and is simply too big for Google+ to vanquish.
Read on to find out more about why Google+ will never smack down Facebook:
1. 750 million users (and counting)
According to Facebook, it now has more than 750 million active users around the globe. More important, all of those users are actively using the site each month. That is an impressive feat, and it becomes all the more daunting for Google when one considers that its Google+ project hasabout 10 million users. If Google wants to take down Facebook, it has a long way to go.
2. Don't forget the enterprise
Although many people like to compare consumer use of Facebook and Google+, it's important to keep in mind that companies also play an integral role in the success of the world's largest social network. Companies around the globe have created, or will create, pages that allow them to promote their brands, engage customers, and more. Google+ isn't so well-equipped for that right now. The corporate world might just be Facebook's ace in the hole.
3. Google's past problems
Google's issues in the past will come back to haunt it eventually. When Google Buzz launched, the search giant had egg on its face after privacy advocates complained that the service automatically shared information publicly about who a user contacted most often. What's more, Google has faced privacy issues on several of its platforms, including its advertising, StreetView, and others. Both inside the social sphere and out, Google has faced privacy troubles and that might be enough for some users to balk at joining its latest social release.
4. Facebook isn't MySpace
Already some comparisons are being made between Facebook and MySpace, saying that the world's largest social network could be hacked down the way it overcame MySpace. The only issue is,Facebook isn't MySpace. It has more users, companies are more engaged and there are no signs that people are getting fed up with it. The only fair comparison between Facebook and MySpace is that at one time they were both big and dominant. Anything beyond that is a red herring.