Google Debuts Google Web Designer Beta for HTML5 Creativity

By Todd R. Weiss  |  Posted 2013-10-03 Print this article Print

The first tutorial this week gives a general overview of the tool and shows users how to add text and tags to their projects, according to the post. "Over the next few weeks, we'll post on additional topics such as making your projects more interactive with motion, making them more beautiful with design elements, and transforming your work into rich media ad creative."

On Oct. 8, the Tutorial Tuesday topic will describe how to use Google Web Designer's Timeline to add motion to content. Users can also watch videos about using the new application on the Google Web Designer YouTube Channel. Plus, there is an online getting started guide where more information is available, according to Google. A user forum has also been created, as well as a Google+ page for users.

In September, Google released its latest DoubleClick for Advertisers (DFA) Campaign Manager, a platform that includes several new tools and capabilities for advertisers to get their messages out in front of consumers and other businesses. The new application came some three months after Google announced big changes for the platform at its June ThinkDoubleClick conference, which is the unit's annual industry event held to discuss the future of digital media.

As promised in June, the new platform includes a more responsive user interface that includes a myriad of time-saving features for users, as well as a new trafficking interface that loads up to five times faster than before and ad updates that now go live in only 2 minutes.

Google acquired DoubleClick after making a $3.1 billion bid for the company back in 2007. The purchase gave digital ad and search leader Google plenty of new firepower, including the ability to serve graphical display ads in addition to the company's text-based links. DoubleClick's technology lets advertisers and publishers deliver ads once they have agreed to terms, and provide statistics relating to those ads.

Privacy and Internet advocates were not happy about the acquisition of DoubleClick and its approval by the Federal Trade Commission at the time; they cited concerns that it would give Google too much power over the data around search.

When DoubleClick was first on the market in 2007, reports circulated that Microsoft, Yahoo and AOL were also interested in buying the company.


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