Google Introduces 'Rich Cards' for Content Previews in Search
Google is giving Website owners a new way to stand out in search results.
The company has introduced a formatting feature in Google Search it is calling "rich
cards" that it says will give site owners a way to present a better preview of their content in search results.
Rich cards build on Google's rich snippets format in that they allow site owners an opportunity to present content from their sites in a more visually appealing way. With rich snippets, Google gave site owners a way to add an image to content previews that showed up in search results—an improvement from content previews in the standard result format.
The new search result format will give Website owners a way to play up their site's content more effectively, Google says.
With rich cards, Google will serve up the most relevant search results for a topic in carousels that scroll from left to right at the top of the search results page. The carousel for a particular search will contain rich cards featuring visual content previews from multiple sites or sometimes just one site, according to Na'ama Zohary, a member of Google's Search Console team, and Elliott Ng, product management director at Google Search, in a blog post this week. A single rich card for a particular recipe would show the site hosting the recipe, an image related to the recipe, a snippet of information about the recipe and a star rating for it.