High-Tech Marketing Marks Black Friday, Cyber Monday

As more consumers turn to e-commerce for holiday gifts, so do retail marketers with big discounts, incentives and promotions.

Shoppers are expected to set their alarms early Friday morning to hit the stores in droves, but theyll also find a few goodies waiting for them in their e-mail inboxes, too.

In what has been an increasing trend in recent years, online retailers are preparing a wide range of promotions and deals to capitalize on what has become their most important shopping weekend of the year.

Just as the Friday after Thanksgiving has been known as Black Friday because of its importance to retailers reaching profitability, or being "in the black," the Monday after Thanksgiving is known as "Cyber Monday," after online retailers notice a trend of people shopping online on the Monday following Thanksgiving.

According to its eHoliday survey conducted by BizRate Research, online retailers are expected to offer everything from "doorbuster deals," to free shipping to promotional gifts to entice consumers. The marketing campaigns will range from special e-mail campaigns (32 percent), to specific deals (30 percent), to one-day sales (29 percent). In addition, 25 percent of retailers are expected to offer free shipping on purchases.

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