In today's economy, it is crucial that businesses of all shapes and sizes do everything they can to keep employees productive and happy, as well as maintain a steady revenue stream. It's no secret that the struggling stock market and rising oil prices are driving the economy into a whirlwind. Because of this, it is even more important that companies with mobile assets find ways to combat increasing fuel costs and other economic pressures.
MRM (Mobile Resource Management) is one technology enterprises can turn to in order to more effectively manage mobile assets and reduce overhead expenses. Corporations can take advantage of the technology's features that can increase revenue, reduce churn and keep employees content.
What is MRM?
MRM is defined as products or services used to manage mobile field workers and assets, such as vehicles, delivery trucks or trailers. The productivity, customer service and cost benefits of MRM solutions are becoming increasingly clear, and forward-looking businesses are turning to MRM solutions to establish a competitive gain in their respective industries.
While the use of MRM services can often cause great debates about ethics, effectiveness and security, businesses need to truly grasp the rewards a service can provide before deciding whether or not to deploy it.
Where MRM is headed
The latest technology on the market connects navigation and tracking capabilities on mobile phones or smartphones in order to deliver a fully integrated MRM solution for organizations. This development eliminates the need for expensive and bulky stand-alone GPS devices or vehicle-mounted solutions. Since the technology is deployed on existing equipment, time to market is instantaneous and overhead costs remain minimal.
New developments in the field, such as GPS, have occurred over the last decade, adding an additional layer to MRM systems. Current products on the market help companies in fields such as construction and transportation boost employee productivity, control costs and manage risks. Many MRM solutions now provide comprehensive integration capabilities to help extend back-office systems to the mobile work force (such as CRM, financial software and Web services).