iPhone 5 Design: 10 Lessons It Can Teach Competing Smartphone Makers

 
 
By Don Reisinger  |  Posted 2012-09-20 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Apple's iPhone 5 is a test case for other vendors looking to compete against it. But what could rival smartphone makers learn from the iPhone 5's design.

Apple's iPhone 5 is launching Sept. 21, ringing in what could be the biggest technology launch of the year. Moreover, according to some analysts, Apple could sell as many as 10 million iPhone 5 units during its first weekend of availability, making it the biggest smartphone launch this year.

Competitors, meanwhile, will be sitting on the sidelines watching consumers flock to stores worldwide to get Apple's device. In the meantime, other manufacturers' devices will remain on store shelves, bypassed by the legion of consumers eyeing only Apple's products. Indeed, it'll be a sobering weekend for Apple's challengers.

But perhaps the introduction of Apple's own iPhone 5 can be an educational opportunity for smartphone makers. From the iPhone's design to its launch schedule, there are many ways for competing manufacturers to learn how to create and sustain a successful smartphone brand.

Here are some lessons vendors can learn from the iPhone 5.

1. 4G LTE is a necessity

When it was only the iPhone 4S on store shelves, it was just fine for competing vendors to leave 4G Long Term Evolution (LTE) technology out of their products. But now that the iPhone 5 has delivered it, customers will think less of any products that don't offer the ultra-high-speed option.

2. Reviewers drool over design

Positive reviews matter immensely in the technology space. If a product gets a glowing review from several sources, it'll likely be successful. If it gets negative reviews, it could fail. The iPhone 5 earned high marks nearly universally. One of the chief reasons for that was its design: Reviewers adore the way the iPhone 5 looks. Although competing vendors can't copy the iPhone 5's look, they can certainly come up with something of their own that's impressive. Doing so might just help their products get noticed by more folks.

3. Build a consistent experience

Over the last five years, Apple has done a fine job building a brand behind its iPhone. Consumers know what they're getting from an Apple product because the company has built a familiar experience around its smartphone. Other handset makers, however, have largely failed to do that. To them, pumping out as many smartphones as possible sits at the center of that strategy. That needs to change. Now, more than ever, Apple's competitors need to create a true "brand" around their products and deliver something interesting and appealing that folks won't find elsewhere.

4. Say so long to 3-inch displays

The iPhone 5 comes with a 4-inch display, trumping the 3.5-inch flavor found in the iPhone 4S. What does that mean for other vendors? The 3-inch display is all but dead. While Apple wasn't first to go to larger screens, its move to a 4-inch screen in the iPhone 5 validates the move for all others in the mobile space who must now match or top that in their products.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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