"At WestJet, one of our priorities is to create a stress-free, enjoyable experience for our guests across the travel continuum," said Bill Souliere, WestJet architect and senior technical advisor, said in a statement. "Clearly, the mobility of individuals and the accessibility of information on-demand are very important factors for travelers today. By working with IBM technologies, we have been able to enhance our communications with our guests and gain competitive advantages by integrating intelligent solutions in the travel experience."
Matthew Key, a senior technologist at WestJet, said, "We built our airline on a great guest experience and we used technology to do that," noting that IBM accounted for much of that technology.
IBM announced other software to help users integrate front- and back-office systems and reinvent their business operations, including IBM API Management. IBM unveiled a product to help organizations securely create, manage and socialize APIs in an effort to extend their products and services to various mobile channels. Users also can access a collaboration portal to view operational metrics and gain business insights into how apps are performing in the market. For instance, a pharmaceutical company can give third-party developers access to online health care portals to create new and innovative apps with drug pricing, FDA information and provider data so pharmacists can instantly help patients.
Also, building on 15 years of experience, IBM announced its WebSphere Application Server (WAS) now supports several open-standards protocols and integrates with the MobileFirst platform and MessageSight to help organizations quickly build and run new Web applications that embrace big data, cloud, mobile and social business technologies. A large retailer can now provide customers with an enhanced shopping experience by quickly deploying a lightweight app, such as a digital storefront, that seamlessly connects and immediately analyzes data captured from social media sites and credit card companies. With real-time insights, retailers can determine the right products to offer customers at the right time.
The IBM Integration Bus also has been enhanced. With access to MobileFirst capabilities, organizations can now extend critical data to mobile devices in real time to improve business operations. Additionally, new traffic-shaping capabilities of the bus enable organizations to monitor and interpret massive amounts of data flowing into the enterprise from mobile devices. Now, a hospital can notify a doctor's mobile device automatically if a patient's vitals drastically drop, and retail companies can adjust inventory instantly by analyzing data coming in from mobile devices and apps, IBM said.
Delivering these technologies on an open architecture is imperative to allow clients to quickly and easily bridge the gap between their infrastructure and front-office systems, such as mobile devices. Through work with the OpenStack community to make its cloud services and software open-source-based, and the recently announced proposal to standardize Message Queuing Telemetry Transport (MQTT), IBM continues to drive an open architecture approach to help simplify this process, said Angel Diaz, vice president of software standards and cloud at IBM. Further enhancing this effort is IBM's leadership in HTML5 and Apache Cordova, he added.
These new capabilities were on display at this year's IMPACT 2013 conference, which features more than 8,000 attendees and hundreds of client testimonials, presentations, workshops and product demos.