IBM Drops Lotus Brand, Takes Notes and Domino Forward
In January 2013, we're joining two 'places'—long-standing Lotusphere and last year's Connect conferences—and making them one.
Why the name change? The conference has a new name to reflect an expanded focus, the broader IBM social business story. The technical content for which Lotusphere is known is still predominately featured through hundreds of deep-dive technology-enablement sessions for all technical roles and, in fact, is called the Lotusphere program within IBM Connect.
IBM Connect 2013. Familiar, yet with a whole new twist. What many of you have looked forward to for the past 19 years and what many of you will look forward to for at least the next 19—Lotusphere with a new name that reflects the broader story of IBM's market leadership in the social business arena."As a brand, Lotus probably has more historical significance today than it does market impact," said Charles King, principal analyst at Pund-IT. "So the decision to place the products within IBM Collaboration Solutions does two things: 1) reflects a core value—collaboration—that the company has been emphasizing for the past five years or so; and 2) firmly attaches them to IBM—which is number two on Interbrand's 2012 list of best-recognized global brands—just behind number one Coca-Cola. Overall, I wouldn't read too much into this though it does highlight the essentially transitory nature of most commercial products, as well as how notable it is for a brand to become and remain dominant for years or even decades as IBM has done."