IBM (NYSE: IBM) has announced new consulting services and software that is geared for taking the power of predictive analytics to new levels for C-suite decision makers.
The new analytic offerings address the emerging opportunities of big data to manage financial operations, decrease fraud and nurture next-generation customer relationships. Based on experiences drawn from more than 20,000 analytics engagements, the new solutions combine innovations developed by IBM Research with new predictive technologies from dozens of companies IBM has acquired.
IBM executives hope to broaden the group of clientsspecifically C-suite leaderswho can adopt analytics, extending IBM's position in the strategic market for business analytics.
IDC estimates enterprises will invest more than $120 billion by 2015 to capture the business impact of analytics, across hardware, software and services.
These new capabilities target the agendas of global business leaders operating in a world of accelerating complexity, unpredictability and massively available information, said Bridget van Kralingen, senior vice president of IBM Global Business Services, in a statement. By integrating analytics into business processes and converting new insights into action, IBM is helping organizations transform big data from a threat into an opportunity, one that will be their most valuable natural resource.