IBM Leverages Analytics for Smarter IT Wins Worldwide

By Darryl K. Taft  |  Posted 2014-03-27 Print this article Print

Meanwhile, in related news, IBM announced the Norwegian Public Roads Administration (NPRA) selected IBM to design, build and deliver a new centralized road toll system across Norway. Drawing upon IBM's traffic system management experience, big data and analytics capabilities, and mobile expertise, the new toll system named 'AutoPASS Grindgut' will process more than 470 million vehicle passages per year, accounting for approximately 8 billion Norwegian Krone (NOK) or approximately $1.3 billion U.S. in road user charges.

IBM will use its analytics solutions expertise to integrate roadside traffic data with new and modern user accounts and NPRA's CRM system. In addition, based on the new system, NPRA will reduce administration costs and enhance customer service by phasing out paper-based transactions -- migrating future customer interactions to the web and mobile.

Moreover, IBM MobileFirst will support development of new self service smartphone and tablet apps, delivering improved customer experience, the company said. IBM MobileFirst enables NPRA to continue to introduce new mobile services and make future enhancements to the current system.

Data collection from the roadside installations across the country is based on automatic tag reading, or using automatic license plate recognition software delivered as part of the new central system. Future services may include providing customers with real-time analysis on traffic flow, usage, transport trends and travel patterns. Additionally, enhanced levels of automation based on IBM message-oriented middleware will enable GPS-based tolling as well as other types of roadside services.

“We chose IBM because it had the best all round offer of all the bidders,” said Lars Erik Hauer, director of the NPRA, in a statement.

“IBM has extensive experience with Smarter Traffic Solutions having deployed them in Stockholm, Brisbane and London,” said Arne Norheim, country manager for IBM Norway, in a statement. “Also, IBM researchers have developed the Transportation Management Center (TMC) of the Future with the City of Lyon, France. We enable organizations like NPRA and others to take actionable historical and real-time traffic data, combined with advanced analytics and algorithms, to help model predicted conditions under both normal and incident conditions."

The AutoPASS Grindgut system will be managed by IBM through Smarter Application Management from IBM’s Global Delivery Centers. This enables scalability for future demand and the open architecture ensures cost effective development, enabling straightforward integration with third-party equipment vendors.

The vendors short-listed were QFree, BT Signaal and Kapsch. The contract was awarded and signed to IBM in December 2013. The new solution will roll out in spring 2015. The contract includes solution design, development and management for at least three years after delivery.

IBM officials said Big Blue has brought complex road user charging and intelligent transportation systems projects worldwide. It has continuously enhanced these solutions by using open standards, cloud, analytics and mobile technology.


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