IBM Makes New Pitch for Partners

At this week's PartnerWorld, IBM is unveiling new application development and integration tools, vertical-specific offerings, and an expanded partner ecosystem.

IBM hopes to gain the trust of ISVs and clear a path for their embrace of its technologies through a troika of new application development and integration tools, vertical-specific offerings, and an expanded partner ecosystem.

The company plans to unveil these initiatives at its PartnerWorld conference in Las Vegas this week. If it can sell ISVs and resellers on the plan, the result for customers could be more third-party applications built on IBMs middleware stack and tailored to specific vertical industries.

The company will start this week by introducing its IBM Integrated Runtime tool kit.

When choosing a technology partner, ISVs must often decide between using Java and IBMs middleware tools or using Microsoft Corp.s .Net stack. IBM hopes Integrated Runtime will tilt the balance in its favor.

Built using components from the Armonk, N.Y., companys DB2 Universal Database Express and WebSphere Application Server Express, the tool kit is a preconfigured infrastructure on which ISVs can deploy Windows, Linux or OS/400 applications.

ISVs can then "glue" the Integrated Runtime technology to applications to create a single installation package, thanks to IBMs autonomic capabilities, IBM officials said.

Integrated Runtime beta tester Don Imhoff, vice president at Pittsburgh-based LogicLibrary Inc., said his company wanted to create a channel-ready, turnkey version of its Logidex software development asset-mapping product. Imhoff discovered that Integrated Runtime shortened enterprise customer installation from 8 hours to 21 minutes.

"The results were amazing," Imhoff said. "What that allows us to do is redeploy our professional service resources on higher-margin services such as assets, assessments and a quick-start program to help customers through a pilot project."

Next page: IBM to unveil Migration Station.