Microsoft Dynamics 2013 Gets Personal as Release Day Approaches
This fall, Microsoft will roll out a revamped, social-enabled CRM suite with new mobile apps in tow.Microsoft announced July 2 that the newest edition of its customer relationship management (CRM) software, Dynamics CRM 2013, along with its cloud-based counterpart, Dynamics CRM Online Fall '13, will bow in the fall. Microsoft Dynamics CRM 2013 will allow businesses to better engage with today's smarter, hyper-connected consumers, says Microsoft Dynamics CRM Vice President Bob Stutz. New features are meant to help sales and customer service organizations better contend with savvy shoppers who have ever-present access to the Internet and social media tools at their disposal. Arguing that the same factors are affecting both the business-to-business (B2B) and business-to-consumer (B2C) realms, Stutz wrote in a blog post that "it is no surprise to find that customers are almost 60% through the sales cycle before they actually make contact with the company that they are researching." With the bulk of the sales process taking place before customers even contact a company, Dynamics CRM 2013 is designed to help organizations "smartly engage them at this point," he indicated. With the upcoming release, Stutz said his company can help sales departments achieve this by taking a personal approach to CRM. "At Microsoft Dynamics, we have reimagined our CRM solution to address these shifting fundamentals, giving your people the tools they need to be successful. To us, this means making business personal," he stated.
A new, "completely reimagined" interface adheres to the company's "fast and fluid" ethos and delivers in-context information and streamlined workflows. New social networking features, due in part to Yammer support, allow users to collaborate with colleagues.